Reeh Al Madinah moves US fulfillment to New York with free shipping over $50

Reeh Al Madinah has shifted US order fulfillment to New York, cutting standard shipping from $40 to $5.95 and removing customs fees for American customers. The change gives the oud and perfume house faster delivery, clearer checkout pricing and free shipping on orders above $50.

Why it matters: - Reeh Al Madinah’s US customers now get domestic shipping instead of cross-border delivery from the United Kingdom. - The move cuts the stated standard shipping cost by about 85% for smaller orders. - Orders above $50 now ship free in the United States. - Customers no longer face customs duties, import taxes or clearance fees on US orders. - The new setup removes a major checkout barrier for repeat fragrance purchases.

What happened: - Reeh Al Madinah, a luxury oud and perfume house founded in the United Arab Emirates in 1991, began fulfilling US orders from a New York facility. - The company replaced its previous UK warehouse shipping model for American orders. - Standard US delivery now costs $5.95 and is free on orders above $50. - Express delivery now costs $15.95. - Both shipping options include tracking and use UPS and USPS. - The company updated shipping rates, delivery estimates and checkout pricing on reehalmadinah.com. - Canada is excluded from the free shipping threshold and still gets separate checkout pricing.

The details: - Under the old structure, US customers paid a flat $40 shipping rate. - The prior stated transit time was 8 to 10 working days. - Recipients also paid customs duties, import taxes and clearance fees on arrival. - The company could not quote those charges at checkout under the old model. - Under domestic fulfillment, standard delivery takes three to seven business days. - Express delivery takes two to four business days. - Because the shipments are domestic, no customs duties or clearance fees apply. - For orders above $50, the shipping charge drops to zero. - For smaller orders, the price change lowers shipping from $40 to $5.95. - Farid Chowdhury, Managing Director of Reeh Al Madinah, led the New York fulfillment setup, carrier selection and transfer of US stock from the United Kingdom. - Adnan Murad, Chief Operating Officer of Reeh Al Madinah, said shipping had been the main friction point for US buyers. - Murad also said domestic fulfillment allows the company to quote a final price at checkout. - Chowdhury said the company moved inventory before changing rates on the website.

Between the lines: - The switch suggests Reeh Al Madinah is betting that lower shipping costs and fewer surprise charges will improve conversion and repeat purchases in the US. - The company is also signaling that fulfillment reliability matters as much as product demand for premium fragrance sales. - Keeping Canada separate indicates the New York change is aimed specifically at the US market rather than a broader North America reset.

What's next: - Reeh Al Madinah’s US catalog will now ship from the New York inventory already in place. - The company continues to operate from the United Arab Emirates and through its United Kingdom branch for UK and European customers. - Reeh Al Madinah says its international ecommerce business will continue through reehalmadinah.com. - The company’s Instagram page is here.